Social Media Marketing is a form of Internet Marketing. It uses Social Media platforms to promote products and services. Lately, Social Media Marketing has become very popular due to its built-in data analytics tools. These tools enable advertisers to track the progress, success and engagement of their ad campaigns. A range of stakeholders, inclusive of current and potential customers can be addressed through Social Media Marketing. It enables a variety of actions such as management of a marketing campaign, governance, setting the scope and the establishment of a firm’s desired social media culture and tone. Through Social Media Marketing, advertisers can create earned media by allowing user-generated content through posts from customers, rather than just promote their products or services through marketer-prepared advertising campaigns.