Digital Marketing – Businesses over the years have found innumerable thoughts to project their services and products, and a host of platforms to send out these messages. Today, we have found a platform that is cheap yet immensely effective. But is it as simple as uploading content and results are delivered?
Well, there’s a science attached to Digital Marketing. Science that provides real numbers with every click of a button monitored, giving accurate and not approximate numbers. The numbers provide the science of user behaviour that helps to develop strategies and bring in the results.
Analysis of marketing campaigns
From simply saying ‘We are the best’, to beating around the bush to arrive at the same message, we have seen so many of them come and go. But did they all hit the mark with regard to their targets? Definitely not!
What could be the possible reasons that one marketing campaign does exceedingly well while one doesn’t? On the face of it, they could be simply classified as good campaigns and bad campaigns. But, remembering the idiom ‘One man’s food is another man’s poison’ could shed some light on the results.
To look at the brighter side of the so called ‘bad campaigns’, although not very successful, would have catered to the minds of some and created a desire for that product or service, but not to most. To look at the darker side of the successful advertisement, having brought in rich results, it did not create a desire in everyone that it reached.
Conclusion of the analysis
Was the good campaign to a lot of people a bad campaign to a few? Vice-versa, was the bad campaign to many, a good campaign to a few? Probably! From these, we can come to the conclusion that the ‘beauty of the campaign lies in the impression of the beholder’.
This conclusion opens up the question of what’s a good or bad campaign? Well, the answer lies in understanding the various platforms, the mediums available on each, understanding user behaviour on each medium and strategizing accordingly.
Strategizing could help you retain your good campaigns as good ones and convert your bad campaigns too into good ones. How would you ask? That’s what Digital Marketing Partners are there for.
The importance of a Digital Marketing Partner
Rather than putting up a message in a medium and hoping that it would work to good effect and bring in desired results, Digital Marketing Partners strategize the communications with messages to target the desired audience according to user patterns. These are collected from the different mediums across platforms, compared and studied to understand the behaviour and preferences of people.
Keeping this data as the base for all communication strategies, a Digital Marketing Partner, with resources dedicated to understand these trends, helps to optimize results by channelizing the right communication in the right place for the ideal duration.
By channelizing your communications through the right medium for the right target audience, one would not only be optimizing results but also be optimizing the difference between the spends and the results. It’s an investment of the right amount of money in the right place at the right time, rather than investing to see what returns it could fetch.
Questions to be asked
Do you have the right resources to analyze the marketing trends and user behaviour to market your products in the right place at the right time?
Are you willing to spend on an exclusive team to monitor the markets for user behaviour for the optimization of results?
A solution for you
The cost incurred with such expenses could actually be higher than outsourcing the same to a Digital Marketing Agency. What more, the results would come in even faster with ready to use highly skilled resources.
Still thinking of going it alone in your branding and communication strategies? Well, you should think again!
Note: BizSense Digital is a Digital Marketing Agency based in Bangalore, India. We provide a host of services for the infinite growth of our clients. Our services include Paid Search/Ad Campaigns, Natural Search (SEO), Social Media Marketing, Analytics, Branding, Design and Video. We are also highly skilled in the development of Mobile Apps, Business Websites and E-commerce Websites.